Growth Marketing Action Plan (E-Commerce Version) - Presentation Outline

(Designed to provide complete clarity on current performance, identify bottlenecks, and lay out a prioritized roadmap to achieve business growth within 90 days.)

Executive Summary

• Where You Are: A snapshot of current business performance, challenges, and opportunities.
• Where You Want to Be: The growth goal for the next 90 days.
• How We Get There: A prioritized roadmap with key action steps.
• Key Focus Areas: (e.g., traffic acquisition, conversion optimization, retention, AOV growth).

Business Performance Overview (Where You Are)

Key Metrics to Assess Current Position:

(All data should be pulled from e-commerce analytics, CRM, and ad platforms)

• Revenue Breakdown: Last 90 days vs. previous 90 days.
• Sales Volume & Average Order Value (AOV): How much customers are spending per order.
• Customer Acquisition Cost (CAC): Cost per new customer acquired via paid and organic channels.
• Customer Lifetime Value (LTV): How much a customer is worth over time.
• Conversion Rate (CVR): Overall site conversion rate and CVR by traffic source.
• Repeat Customer Rate: How many customers purchase more than once.
• Ad Spend Efficiency (MER - Media Efficiency Ratio): Total revenue generated vs. total ad spend.
• Traffic Sources Breakdown: What percentage of sales comes from paid ads, organic search, email, SMS, social media, referrals, etc.